Work with us

About us

Experienced marketers. Credit union focus.

Specialists in search and paid media, focused on one category: credit unions.

The team at work in Austin

Why we exist

Lean teams,  long lists.

Credit union marketing teams are usually lean: talented people stretched thin across a long list of marketing jobs. SEO and ads rarely get the focus they deserve.

That’s where we come in. We take the reins on SEO, AI search and ads management. As specialists, we go deeper, iterate faster and accelerate results, bringing what’s worked for other credit unions facing the same problems.

Russ Macumber, Founder of CU Engine

From the founder

I didn’t come up inside a credit union. But over the past four years of working with credit union clients, I’ve found that decades of marketing experience, plus forefront knowledge of search, content and performance marketing, make for a great fit in guiding credit unions. So we built CU Engine to be the agency credit unions deserve: people-first, just like them.

Key players

The people you’ll work with, from day one.

  • Russ Macumber

    Founder

  • Callie Collins

    Operations Director

  • Alison Delamota

    Client Services Director

  • Logan Young

    Paid Media Lead

  • Domshell Cahilles

    SEO Specialist

Leading a team of handpicked strategists and specialists across SEO, AI search and paid media buying.